Features of Public Signs and its Chinese-English Translation Strategies

public sign has its special language characteristics,namely,1) simple and clear,2) indicative,informative,restrictive and compulsive,and 3) stationary and dynamic.According to Peter Newmark's translation theory and its characteristics,communicative translation should be the translation guideline for public signs.While translating the public signs,four strategies should be followed.They are cross-cultural strategy,context-analysis strategy,popular and easy-understanding strategy and simple and clear strategy.