STRATEGIES OF REDUCING BULLWHIP EFFECT IN SUPPLY CHAIN

Reducing the bullwhip effect in a supply chain is the key to achieving the supply chain management and an effective way to enhance the enterprise's competitive advantage.Based on the cause of the bullwhip effect,the paper discusses that demand information,reducing the member of the supply chain and information sharing are the effective methods to decrease the bullwhip effect.Then this paper argues that an information sharing system based on E-business and internet and strategies of enterprise running on the product mode of mass customization are established to reduce the bullwhip effect in supply chain.