An Analysis of The Inheritance and Innovation of the Enterise Culture's Construction

Enterprise culture is the invisible assets of the business organizations. Three factors should not to be ignored while a company is building its construction of the enterprise culture: the foundation of the national culture, the reference outstanding culture obtained from other nationalities and the filtered enterprise culture from abroad. In the process of enterprise culture construction, enterprise staff is the subject. Therefore, various opportunities need to be created for the participation of all staff; enterprise ideals need to be understood and ideologically approved by the staff and absorbed by all staff in their daily working activities and behaviors. Furthermore, the enterprise culture needs to be enriched with new contents according to the development of the enterprise in different periods on order that the characteristics of an organization's enterprise culture are underlined.