Research on Talents Training Mode “Three Levels and Three Combinations”of Marketing Specialty——Case Study of Marketing Planning Courses

Under the guidance of vocational education concept,the marketing specialty of our school has formed the talents training mode asthree levels and three combinations. This training mode has been reflected in the marketing curriculum reform,by setting course objectives,designing learning situations and innovating teaching organizational process,to show the features of higher vocational education as being professional,practical and open,thus helps students build their professional competence.