2009•Liaoning Higher Vocational Technical Institute JournalRequires access

Research of Students' Practical Skills Training Mode in the Major of Marketing of Higher Vocational Colleges

QI Yan-chun

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Abstract

Recently the requirement of talents in the major of marketing is blooming,and graduates in the major of higher vocational marketing with the high comprehensive quality and rapid entrance into the role is well popular.In order to train such talents who can adapt market demand,higher vocational colleges should take practical teaching system of foreign experience construction for reference,catch hold of three characteristic constructing practical bases,and construct marketing practical team for training students' marketing practical competence.

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What this paper is about

Recently the requirement of talents in the major of marketing is blooming,and graduates in the major of higher vocational marketing with the high comprehensive quality and rapid entrance into the role is well popular.In order to train such talents who can adapt market demand,higher vocational colleges should take practical teaching system of foreign experience construction for reference,catch hold of three characteristic constructing practical bases,and construct marketing practical team for training students' marketing practical competence.

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Available abstract

Recently the requirement of talents in the major of marketing is blooming,and graduates in the major of higher vocational marketing with the high comprehensive quality and rapid entrance into the role is well popular.In order to train such talents who can adapt market demand,higher vocational colleges should take practical teaching system of foreign experience construction for reference,catch hold of three characteristic constructing practical bases,and construct marketing practical team for training students' marketing practical competence.

Key concepts: Vocational education, Competence (human resources), Marketing, Order (exchange), Quality (philosophy), Construct (python library), Business, Engineering management

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