Zhang Lili
Abstract
In English advertisements,we often use many kinds of figures of speech:simile,metaphor,persinification,pun,repetition,parallelism,contrast,alliteration,rhyme,synecdoche,metonymy,parody,antithesis etc.Good advertisements need rhetoric,and rhetoric can add attraction to advertisements.
A significance statement is not available in the OpenAlex record.
A contribution statement is not available in the OpenAlex record.
Method details are not available in the OpenAlex metadata.
Findings are not separately available in the OpenAlex metadata.
Limitations are not available in the OpenAlex metadata.
Application details are not available in the OpenAlex metadata.
In English advertisements,we often use many kinds of figures of speech:simile,metaphor,persinification,pun,repetition,parallelism,contrast,alliteration,rhyme,synecdoche,metonymy,parody,antithesis etc.Good advertisements need rhetoric,and rhetoric can add attraction to advertisements.
Key concepts: Rhetoric, Advertising, Linguistics, Literature, Sociology, Art, Philosophy, Business