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2003•Journal of Chongqing Three-gorges UniversityRequires access

On the Rhetoric of Chinese and English Advertisements

Xu Wei

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Abstract

This article analyzes the rhetoric of Chinese and English advertisements from the aspects of pronunciation, meaning and grammar. The exploration of a national culture should be stressed for the innovation of Chinese advertisements.

About this research paper

What this paper is about

This article analyzes the rhetoric of Chinese and English advertisements from the aspects of pronunciation, meaning and grammar. The exploration of a national culture should be stressed for the innovation of Chinese advertisements.

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Available abstract

This article analyzes the rhetoric of Chinese and English advertisements from the aspects of pronunciation, meaning and grammar. The exploration of a national culture should be stressed for the innovation of Chinese advertisements.

Key concepts: Rhetoric, Pronunciation, Meaning (existential), Linguistics, Grammar, Chinese grammar, Advertising, Sociology

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