ScholarLens Back to search
2008•Journal of Henan University of Science & TechnologyRequires access

The Application of Rhetoric in English Advertisements

Jia Liu

Open publisher page 0 citations

Abstract

Rhetoric is widely applied in advertisements,making the ads language more vivid and expressive.The rhetoric devices used in English ads mainly fall into the rhetoric in lexicon,rhyme,and syntax.

About this research paper

What this paper is about

Rhetoric is widely applied in advertisements,making the ads language more vivid and expressive.The rhetoric devices used in English ads mainly fall into the rhetoric in lexicon,rhyme,and syntax.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Rhetoric is widely applied in advertisements,making the ads language more vivid and expressive.The rhetoric devices used in English ads mainly fall into the rhetoric in lexicon,rhyme,and syntax.

Key concepts: Rhetoric, Advertising, Business, Linguistics, Philosophy

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
The Application of Rhetoric in English Advertisements — Research Paper | ScholarLens