Rhetoric Devices in English Advertisements

Rhetoric includes pun, parallelism, personification, rhyme etc., as an important character of English advertisements. The study of it can help not only the ordinary Chinese understand but also China's companies design English advertisements. This paper studies the linguistic features of English advertisements in rhetoric devices. Advertisements covered in this paper are the commercial ones published in magazines and newspaper. The author analyzes the definition, the aim of Advertising,the requirements followed, and eight popular figures of speech etc. Then the author chooses an advertisement from a magazine and studies its figures of speech.