ScholarLens Back to search
2012•Journal of Wuhan Institute of Shipbuilding TechnologyRequires access

Reconstruction of Career-oriented Marketing Course in Higher Vocational College

LI Xu-fang

Open publisher page 0 citations

Abstract

Marketing Specialty in higher vocational education aims to cultivate the marketing talents to meet the social requirements,so the key qualities of successful marketing personnel should be the main focus of higher vocational colleges.This essay puts forward the reconstruction method of higher vocational marketing course,with the marketing job capacity model as the reference.

About this research paper

What this paper is about

Marketing Specialty in higher vocational education aims to cultivate the marketing talents to meet the social requirements,so the key qualities of successful marketing personnel should be the main focus of higher vocational colleges.This essay puts forward the reconstruction method of higher vocational marketing course,with the marketing job capacity model as the reference.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Marketing Specialty in higher vocational education aims to cultivate the marketing talents to meet the social requirements,so the key qualities of successful marketing personnel should be the main focus of higher vocational colleges.This essay puts forward the reconstruction method of higher vocational marketing course,with the marketing job capacity model as the reference.

Key concepts: Vocational education, Marketing, Specialty, Course (navigation), Key (lock), Higher education, Business, Medical education

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
Reconstruction of Career-oriented Marketing Course in Higher Vocational College — Research Paper | ScholarLens