The Practice Teaching Base Construction of Marketing Major in Higher Vocational Education

Training technical personnel engaged in the marketing line, is the basic task of marketing major in Higher Vocational colleges. At present, on the whole, marketing major in higher vocational colleges has gained success in training applied talents; however, the practice construction is weak, which needs to be further improved especially teaching base. This paper focuses on the existing problems, causes and countermeasures of the practice teaching base construction for marketing major in higher vocational education.