On the Basic Model Municipal Vocational Curriculum Standards Docking Career Job Requirements

With the rapid development of social economy, the enterprise demand for marketing personnel urgently, but from talent market demand information all over the country, there are contradiction between supply and demand of higher vocational marketing professional talents. Investigate its reason, disconnection between professional skills and professional post skills exists in higher vocational graduates.Therefore, achieving butt joint of higher vocational marketing professional curriculum standard and the professional requirements is the key to curriculum reform. Develop vocational marketing professional core curriculum standards, attention to higher marketing assistant vocational qualification standards, should take professional quality standard oriented, attention to student's future development. Marketing job knowledge and skills based curriculum standards point, taskbased curriculum standards, project-based curriculum standards in vocational marketing professional core curriculum standards docking career job requirements of the basic model, vocational marketing professional only multi-core curriculum standards modes of interaction, in order to achieve good results.