Implementing Marketing Theory to Exploit College Graduates Employment Market

To efficiently enlarge the employment market for graduates,colleges must change their ideas and set up sale consciousness to serve their graduates and enterprises in the fierce employment market. It is feasible and necessary that the modern sale theory is applied to exploit the graduate employment market. Through the investigation of employment market, colleges should think about their graduates' characteristic and implement the target marketing strategy, to use synthetically the marketing combination-4C's, to research the tactic of developing the graduate employment market and find more measures to enlarge it and to offer method for graduates' employment.