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2009•Journal of Beijing Union UniversityRequires access

Marketing Theory's Application in College Graduates Employment Market

Zhao Zong

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Abstract

With the increase in the number of college graduates and the global economic recession,the employment of college graduates becomes competitive in the extreme.The employment of college graduates has a close link with student's future and colleges' survival and development.Therefore,making more effort in helping students with their employment has become the consensus of colleges.More advanced theory is necessary in the guidance of students' employment and an appropriate use of more strategies is the key to the improvement of the work.

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What this paper is about

With the increase in the number of college graduates and the global economic recession,the employment of college graduates becomes competitive in the extreme.The employment of college graduates has a close link with student's future and colleges' survival and development.Therefore,making more effort in helping students with their employment has become the consensus of colleges.More advanced theory is necessary in the guidance of students' employment and an appropriate use of more strategies is the key to the improvement of the work.

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Available abstract

With the increase in the number of college graduates and the global economic recession,the employment of college graduates becomes competitive in the extreme.The employment of college graduates has a close link with student's future and colleges' survival and development.Therefore,making more effort in helping students with their employment has become the consensus of colleges.More advanced theory is necessary in the guidance of students' employment and an appropriate use of more strategies is the key to the improvement of the work.

Key concepts: Recession, Work (physics), Key (lock), Marketing, Business, Public relations, Labour economics, Political science

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