On Promoting College Graduates Employment by Using Marketing Theories

This paper summed up the main reasons influencing university graduates employment through analyzing university graduates job market facing the problem of university graduates employment,put forward the suggestion of promoting college graduates employment by using marketing concept.Governments,schools and enterprises should change their ideas effectively to create a sound employment environment.Higher vocational colleges should clarify their strategic position in employment market according to their specific conditions,establish the target market in segment market,cultivate talents needed in the labor market,improve actively promoting manner of university graduates,broaden employment channels for university graduates,promote university graduates achieving fully employment sufficiently.