Research on the Development of Industrial Tourism from the Perspective of Industrial Convergence

Industrial tourism is the combination of industry and tourism and it results from the interaction of exogenous power and endogenous power. Under these circumstances of changing demand,advancing technology and loosening regulation,if the marginal benefit of developmenting tourism is greater than the marginal benefit of developmenting industry,industrial enterprises will have the motive of developmenting industrial tourism. Like the others,the industry convergence of industry and tourism would experience same stages as product integration,organization integration and market integration. But unlike the others,this convergence is primarily driven not by technology innovation but by demand change and it is the partia and cross convergence. On the basis of industry convergence,the development of industrial tourism should pay attention to layer design and surface design. The former can be done from two aspects of enterprise culture and science culture and the latter is that business types should extend to the six elements of tourism industry around the cultures of layer design,by which tourism industry will achieve the clusters development.