The Development Modes of Industrial Tourism from the Perspective of Industrial Merging

Modern industrial tourism in the article refers to the tourism activities on industrial base. The contents of modern industrial tourism gradually become diversified, which industrial base extend it products' contents and culture into many tourism experience contents. The modern industrial tourism's content has become changed by main causes, which include industry technology innovation, the pursuit of profit and competitive advantage, brand reinforcement, the change of the industrial tourism demand market and macro policy environment optimization, etc. With the in-depth industrial merging between tourism industry, the development modes of new industrialization base's tourism can be classified into three categories attachment mode, symbiosis mode, standalone mode. Those modes show that industrial merging between tourism industry emerge different results in the merging of market, resource, technology, product,etc. So the connotation and extension of industrial tourism is stretching. The industrial enterprises would combine their own elements with a variety of their business in these three models, which could be made every effort to meet the enterprises' needs and thought of the development of diversified integration in industrial base. At the same time,these three models is more suitable for the change of market demand trend in the present.