Tourism Industrial Convergence: Motivation,Mechanism and Effect

By reviewing the relevant literatures of tourism industrial convergence,this paper rethinks the fundamental motivation and analyzes the mechanism and effects of tourism industrial convergence.The results show that: consumer demand upgrading is the fundamental motivation of tourism industrial convergence,and vertical integration industrial chain decomposed and horizontally integrated by modularity is the key to the tourism industrial convergence.Tourism industrial convergence ultimately forms a complexity industrial networks with new industrial property or new industrial pattern,simultaneously this networks formation has a significant impact to the tourism boundary expansion,borderless firm formation,monopoly paradigm establishment and the business survival rules changes.