The Power,Mechanism and Strategy of Tourism Industry Convergence Development ——Taking Cultural Tourism Industry as An Example

Facing the increasingly diversified tourism demand,intensified market competition,vigorously promoting technology innovation and tourism industry comprehensive integration,tour - ism industry has get the major entry points of achieving its trans - formation and upgrading to seek better and faster development by its convergence development. In order to explore the convergence development road of China's tourism indus- try,With cultural tourism industry as an example,this paper analyzes the economic significance and power demand of the tourism industry conver- gence development,and its achievement mechanism by value chain dissecting and reconstructing,thus systematically gives its strategies: not only fully make use the guiding role of tourism market in resource integration,product development and consumption guide,but also actively strengthen the macro management function of government in policy and system security,unified supervision and cross - border treatment in,walk on the feasi- ble road of constructing multi convergence patterns based on multi convergence paths.