Evaluation of Potential Exploitation of Hechi Tourism Based on the Analytic Hierarchy Process——A case study of Hechi city

Hechi city is rich in tourism resources,which is worldwide monopoly and unique. Hechi city is also an important part of the Hongshuihe River Tourism Area which is one of the three major international tourist destinations of Guangxi. Because the Municipal Party committee and government attach importance to,and support tourism as well as upgrade transport system,tourism in Hechi has become a new socio-economic growth. However,for lack of congenital developmental conditions,tourism industry faces many problems,large investments for tourism economy is inadequate,scenic spots construction is falling behind,tourism products are dull,which restricts tourism industry's sustainable development. This thesis uses the AHP analysis to set up a system of tourism resource evaluation,for rationing appraising tourism resource of Hechi city and recognizing the status of it in order to offer utility reference to healthy development of Hechi tourism industry.