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2006•Journal of Guangxi Teachers Education UniversityRequires access

By SWOT Analysis Studying the Tourism Development of Hechi City

Chen Jun-an

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Abstract

Hechi City is located in the northwest of Guangxi with abundance of tourism resources.While tourism industry developing rapidly,there are many problems still existing in the tourism industry.For example,the value of tourism resources has not been fully used.In this article,by SWOT(strengths,weaknesses,opportunities and threats) analysis,it was studied that to find the ways of tourism development of Hechi City,to promote the tourism development.

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What this paper is about

Hechi City is located in the northwest of Guangxi with abundance of tourism resources.While tourism industry developing rapidly,there are many problems still existing in the tourism industry.For example,the value of tourism resources has not been fully used.In this article,by SWOT(strengths,weaknesses,opportunities and threats) analysis,it was studied that to find the ways of tourism development of Hechi City,to promote the tourism development.

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Available abstract

Hechi City is located in the northwest of Guangxi with abundance of tourism resources.While tourism industry developing rapidly,there are many problems still existing in the tourism industry.For example,the value of tourism resources has not been fully used.In this article,by SWOT(strengths,weaknesses,opportunities and threats) analysis,it was studied that to find the ways of tourism development of Hechi City,to promote the tourism development.

Key concepts: SWOT analysis, Tourism, Business, Ecotourism, Environmental planning, Marketing, Geography, Archaeology

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