Analysis on the Development of Tourism Industry in Ankang——With Case-Study between Ankang City and Hanzhong City

Comparing the status of the development of tourism industry between Ankang and Hanzhong,we found that the main problems of the development of Ankang's tourism industry are the followings:the obvious non-optimal region characteristics of humane tourism resource;the unitary tourism products;the short tourism industrial chain;the poor tourism cultural connotations and the weak vitality of tourism industry.To promote the development of tourism industry in Ankang,we should start with the following strategies:integrating and innovating humane tourism resource to strengthen the vitality of tourism industry;cooperating deeply with the surrounding areas to introduce more exquisite travel routes;remodeling tourism image around the construction of China's excellent tourism city.