Marketing Management Promote Realizing Harmonious Community

The concept of Harmonious Community has a strong guidance in practice;it is applicable to both society and corporation. The concept of modern management marketing is proved that can lead the enterprises to be successful. Harmonious Community is proved as scientific concepts in the practices of management marketing. The author discusses the coincidence of these two concepts and wants to promote the development of marketing management. The focuses of the construction of harmonious community are to establish the relationship of living in harmony,just and fair,and stimulating one another,satisfy the customers,provide the employees with more opportunities,etc. In the process of establishing these relationships,the principles of fair and balance should be embodied.