The Enhancement of Marketing Innovation and the Construction of Harmonious Society in China

From the sociological angle,one important assignment of the construction of harmonious society is realizing the benign operation and coordinated development of three parts in the society,included in political,economic and social fields.The author considers that marketing could help government departments to achieve the objectives and also achieve harmonious development in different areas.And marketing is a useful tool for profit organizations to create more social wealth and realize sustainable development.Meanwhile it can help non-profit organizations improve their service levels and grow harmoniously.Therefore,in the face of the construction of harmonious society environment,firstly,we need innovative marketing ideas to enrich the culture of harmonious society.Secondly,we could make innovation in marketing organizations to improve the main bodies of a harmonious society.At last we need more new techniques of sales and marketing to enhance the means of building the harmonious society.Marketing could play an important and positive role in the construction of harmonious society by promoting advanced in these areas.