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2008•Journal of Guangzhou UniversityRequires access

On the construction of harmonious marketing system

Xiao Fengzhen

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Abstract

The present paper analyzes the factors that contribute to the sub-system of the harmonious marketing system by applying systematic science and concludes that the clear responsibility carried out by each sub-system constitutes the foundation of the harmonious marketing system and in construction of such system,its pre-requisite and barriers lie in establishing adequate regulations and rules and the creativity of the enterprise is the guarantee of the harmonious marketing system.

About this research paper

What this paper is about

The present paper analyzes the factors that contribute to the sub-system of the harmonious marketing system by applying systematic science and concludes that the clear responsibility carried out by each sub-system constitutes the foundation of the harmonious marketing system and in construction of such system,its pre-requisite and barriers lie in establishing adequate regulations and rules and the creativity of the enterprise is the guarantee of the harmonious marketing system.

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Key contribution

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Method / approach

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Available abstract

The present paper analyzes the factors that contribute to the sub-system of the harmonious marketing system by applying systematic science and concludes that the clear responsibility carried out by each sub-system constitutes the foundation of the harmonious marketing system and in construction of such system,its pre-requisite and barriers lie in establishing adequate regulations and rules and the creativity of the enterprise is the guarantee of the harmonious marketing system.

Key concepts: Foundation (evidence), Business, Creativity, Marketing, Market system, Marketing management, Public relations, Political science

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