2003•Learned Journal of Heilongjiang Financial CollegeRequires access

The Meaning and Countermeasure of Implementing Green Marketing

Yuhui Li

Abstract

?In 21stcentury,green marketing will become the main trend of the global marketing activity.Implementing green marketing is helpful to the sustainable development of the social economic activity,the enhancement of enterprise competitive power,the improvement of economic performance and the establishment of healthy green culture.

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Key concepts: Green marketing, Countermeasure, Business, Marketing, Meaning (existential), Marketing management, Sustainable development, Social marketing