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2002•Hubei Nongxueyuan xuebaoRequires access

On the Importance of Green Marketing for Enterprise Development

Ji Shao

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Abstract

Since China has entered WTO,enterprises in China must conduct green marketing so as to succeed in the competition of the new century.The definition of green marketing,as well as its background,importance and measures were discussed.

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What this paper is about

Since China has entered WTO,enterprises in China must conduct green marketing so as to succeed in the competition of the new century.The definition of green marketing,as well as its background,importance and measures were discussed.

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Available abstract

Since China has entered WTO,enterprises in China must conduct green marketing so as to succeed in the competition of the new century.The definition of green marketing,as well as its background,importance and measures were discussed.

Key concepts: Green marketing, China, Marketing, Business, Competition (biology), Marketing mix, Political science, Ecology

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