2003•Commercial ResearchRequires access

Green Marketing: New Trend of Corporate Marketing Strategy

Yue Yang

Abstract

The Green Revolution breeds a new concept; green marketing. It is related to an enterprise's self-interest such as sustainable development. In this case, an enterprise may implement green marketing strategy through the following means: establishing green concept, research and produce green products, reasonable pricing, building green distributing channel and carrying out green promotion, etc.

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Key concepts: Green marketing, Business, Marketing, Promotion (chess), Marketing strategy, Marketing management, Marketing mix, Green innovation