Chang Zhi
Abstract
Green Marketing is a new field in the development of modern marketing, which will become the major form of marketing in the 21st century. This article mainly illustrates the connotations of green marketing and the status of its development in China. Besides,it also discusses how to implement green marketing.
A significance statement is not available in the OpenAlex record.
A contribution statement is not available in the OpenAlex record.
Method details are not available in the OpenAlex metadata.
Findings are not separately available in the OpenAlex metadata.
Limitations are not available in the OpenAlex metadata.
Application details are not available in the OpenAlex metadata.
Green Marketing is a new field in the development of modern marketing, which will become the major form of marketing in the 21st century. This article mainly illustrates the connotations of green marketing and the status of its development in China. Besides,it also discusses how to implement green marketing.
Key concepts: Green marketing, Marketing, Business, Marketing mix, Marketing strategy, Marketing management, Digital marketing