New People-oriented Ideal of Corporate Culture

The article shows us the developing path of corporate culture is divided into four stages:black iron corporate culture—brass corporate culture—silver corporate culture—platinum corporate culture.The ideal of the presently people-oriented corporate culture belongs to the silver corporate culture,which has all sorts of limitations on the premise hypothesis,the main body,the object,the incentive way and the value orientation.So we must go out of the ideal of silver corporate culture,constructing the new ideal of the people-oriented corporate culture.