2014Journal of Nanjing Sport InstituteRequires access

Analysis on Development Path of Jiangsu Rural Sports under Social Transformation Based on SWOTPEST Model

Wang Hu

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Abstract

Rural sports is an important means to promote the health of farmers,to improve the quality of life of farmers,improve rural social environment,narrowing the gap between urban and rural areas. To achieve the transformation of sports Jiangsu province to a powerful province sports,to achieve the goal of a comprehensive well-off society 2020,it is essential degree of development of rural sports is very important. In this paper,using SWOT-PEST to analyze strengths and weaknesses,opportunities and challenges the policy,economic,social and technological environment for Jiangsu rural sports. Suggestion Mobilize farmers,rural genius,formed eternal driving force. increase investment in human,financial,and material. Increase revenue,urban and rural development. Establishment of rural sports development assessment system and adopt diversified development model to development of the Rural Sports Jiangsu.

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Rural sports is an important means to promote the health of farmers,to improve the quality of life of farmers,improve rural social environment,narrowing the gap between urban and rural areas. To achieve the transformation of sports Jiangsu province to a powerful province sports,to achieve the goal of a comprehensive well-off society 2020,it is essential degree of development of rural sports is very important. In this paper,using SWOT-PEST to analyze strengths and weaknesses,opportunities and challenges the policy,economic,social and technological environment for Jiangsu rural sports. Suggestion Mobilize farmers,rural genius,formed eternal driving force. increase investment in human,financial,and material. Increase revenue,urban and rural development. Establishment of rural sports development assessment system and adopt diversified development model to development of the Rural Sports Jiangsu.

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Available abstract

Rural sports is an important means to promote the health of farmers,to improve the quality of life of farmers,improve rural social environment,narrowing the gap between urban and rural areas. To achieve the transformation of sports Jiangsu province to a powerful province sports,to achieve the goal of a comprehensive well-off society 2020,it is essential degree of development of rural sports is very important. In this paper,using SWOT-PEST to analyze strengths and weaknesses,opportunities and challenges the policy,economic,social and technological environment for Jiangsu rural sports. Suggestion Mobilize farmers,rural genius,formed eternal driving force. increase investment in human,financial,and material. Increase revenue,urban and rural development. Establishment of rural sports development assessment system and adopt diversified development model to development of the Rural Sports Jiangsu.

Key concepts: SWOT analysis, Business, Economic growth, Rural area, Investment (military), Revenue, Marketing, Political science

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