A Studying on the Obstacles and Competitiveness Promotion Strategy of Chinese Tourism Industrial Convergence

Industry convergence is an industrial innovation accompanied by the information technology revolution and government deregulation.Facing changes of the competitive environment and the pressures of its own survival and development,tourism industry is also showing a growing trend of convergence with other industries.From the self-organization system point of view,tourism industry has a natural characteristic of convergence with other industries.However the obstacles of the system,enterprises and demands have stopped the effectiveness to play satisfactorily.Based on the perspective of tourism industrial convergence,this paper discussed its role in promoting competitiveness.It also put forward some proposals for improving the competitiveness and the convergence of tourism industry.