SWOT Analysis of and Strategies for Cuozhen Town's Tourism Development

Cuozhen town located in Hefei suburb Anhui Province takes superiority in tourism resources and geography.Based on the on-the-spot investigation,this paper studied the strengths,weaknesses,opportunities and challenges of Cuozhen town's tourism resources by the method of SWOT,and theoretically put forward the following development strategies: the reasonable function district division,promotion of the characteristic tourism products,development of the new tourism resources,vigorous capital introduction,construction and consummation of the tourism service facilities,and execution of environmental protection education.