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2007•Journal of Huzhou Vocational and Technological CollegeRequires access

SWOT Analysis and Strategies of Tourism Development of Huzhou City

HE Xiao-qin

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Abstract

The paper studied the strengths, weakness, opportunities and treats of tourism in Huzhou City by SWOT analysis, then put forward some strategies for tourism: first, on the base of the rich tourism resources which can make some characteristic products, strengthen the competitiveness among 15 cities in Yangtze River Delta; second, participate in the regional cooperation with other cities; third, catch hold of the opportunities and open up markets for tourism; fourth, keep sustainable development of tourism industry.

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What this paper is about

The paper studied the strengths, weakness, opportunities and treats of tourism in Huzhou City by SWOT analysis, then put forward some strategies for tourism: first, on the base of the rich tourism resources which can make some characteristic products, strengthen the competitiveness among 15 cities in Yangtze River Delta; second, participate in the regional cooperation with other cities; third, catch hold of the opportunities and open up markets for tourism; fourth, keep sustainable development of tourism industry.

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Available abstract

The paper studied the strengths, weakness, opportunities and treats of tourism in Huzhou City by SWOT analysis, then put forward some strategies for tourism: first, on the base of the rich tourism resources which can make some characteristic products, strengthen the competitiveness among 15 cities in Yangtze River Delta; second, participate in the regional cooperation with other cities; third, catch hold of the opportunities and open up markets for tourism; fourth, keep sustainable development of tourism industry.

Key concepts: SWOT analysis, Tourism, Yangtze river, Business, Sustainable development, Economic base analysis, Regional science, Environmental planning

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