2000•Unpublished venueRequires access
On Developing Green Marketing for Domestic Enterprises
Chang Jian-kun
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Abstract
The enterprises will face both domestic and international markets after joining WTO. Apresent,barriers to green trade in this industry is increasing the difficulty for these enterprises to enter the market in developed countries.However,the upsurge of green consumption wave makes the green products more and more popular among consumers.It is imperative to implement green marketing.The key of green maketing consists of the green products strategy,the green price strategyand the strategy for green distribution channel.