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2003•Journal of Xin Yu CollegeRequires access

Crossing the green barriers and implementing the green marketing

Hongcheng Zhang

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Abstract

The appearance of the green barriers in the international trade produces the negative influence on the Chinese foreign trade. The appearance of the green marketing is the breakthrough of solving the problem. The characteristics of the green marketing and the Chinese market environment must be understood when the enterprises implement the green marketing. In the Chinese specific situation, how to cross the green barriers and implement the green marketing will become the subject the government and enterprises must solve.

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What this paper is about

The appearance of the green barriers in the international trade produces the negative influence on the Chinese foreign trade. The appearance of the green marketing is the breakthrough of solving the problem. The characteristics of the green marketing and the Chinese market environment must be understood when the enterprises implement the green marketing. In the Chinese specific situation, how to cross the green barriers and implement the green marketing will become the subject the government and enterprises must solve.

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Available abstract

The appearance of the green barriers in the international trade produces the negative influence on the Chinese foreign trade. The appearance of the green marketing is the breakthrough of solving the problem. The characteristics of the green marketing and the Chinese market environment must be understood when the enterprises implement the green marketing. In the Chinese specific situation, how to cross the green barriers and implement the green marketing will become the subject the government and enterprises must solve.

Key concepts: Green marketing, Business, Marketing, Government (linguistics), Green consumption, Green food, Subject (documents), Economics

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