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2001•Journal of Anhui Normal UniversityRequires access

On the green marketing of enterprises in our country

Jin Kai-hao

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Abstract

With the gradual realization of the importance of environmental protection, green marketing has been the mainstream of the 21st century world market. In order to fit in with this green tide, it is necessary to analyze factors restricting the development of green marketing of enterprises in our country and take strong and effective measures to promote green marketing.

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What this paper is about

With the gradual realization of the importance of environmental protection, green marketing has been the mainstream of the 21st century world market. In order to fit in with this green tide, it is necessary to analyze factors restricting the development of green marketing of enterprises in our country and take strong and effective measures to promote green marketing.

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Available abstract

With the gradual realization of the importance of environmental protection, green marketing has been the mainstream of the 21st century world market. In order to fit in with this green tide, it is necessary to analyze factors restricting the development of green marketing of enterprises in our country and take strong and effective measures to promote green marketing.

Key concepts: Green marketing, Mainstream, Business, Order (exchange), Marketing, Marketing strategy, Political science, Law

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