The Research on Green Marketing Strategy of Export Enterprises in Our Country

In market economy system,export enterprises in our country are facing fierce competition from home and abroad.People's sense of environment protection is strengthening and green consuming is becoming more and more popular.It is vital for export enterprises to set up modern managing concept and carry out green marketing.So on the basis of understanding the essence of green barriers,the export enterprises in our country should make research on green barriers actively and take effective green marketing strategy to break through green barriers in order to enhance international competitiveness and improve sustainable development.This paper analyses the feature of green marketing and necessity of carrying out green marketing for the export enterprises in our country and it also raises corresponding strategy measures in the light of reality.