2003•Journal of Southwest Jiaotong UniversityRequires access

Taming Bullwhip Effect in a Supply Chain by Information Sharing

Ma Zu

Abstract

The bullwhip effect in a supply chain seriously decreases the operation efficiency of the supply chain. The bullwhip effect can be understood in terms of amplification of information distortion and time lag. The causes are analyzed systemically. Information sharing is an effective countermeasure to depress the bullwhip effect.

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Key concepts: Bullwhip effect, Information sharing, Supply chain, Countermeasure, Distortion (music), Business, Lead time, Supply chain management