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The tourism SWOT analysis and development countermeasures of Quanzhou City

Jinhua Chen

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Abstract

Quanzhou is one of the earliest verified historical and cultural renown cities with abundant tourist resources .But it has not had a satisfied tourism development, Which otherwise should be one of the dominant industries. Using SWOT theory to analysis the tourism industry, tourist resources, market and the tourism surport systems ,the author would provide some countermeasures for sustainable development of tourism in Quanzhou city.

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What this paper is about

Quanzhou is one of the earliest verified historical and cultural renown cities with abundant tourist resources .But it has not had a satisfied tourism development, Which otherwise should be one of the dominant industries. Using SWOT theory to analysis the tourism industry, tourist resources, market and the tourism surport systems ,the author would provide some countermeasures for sustainable development of tourism in Quanzhou city.

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Available abstract

Quanzhou is one of the earliest verified historical and cultural renown cities with abundant tourist resources .But it has not had a satisfied tourism development, Which otherwise should be one of the dominant industries. Using SWOT theory to analysis the tourism industry, tourist resources, market and the tourism surport systems ,the author would provide some countermeasures for sustainable development of tourism in Quanzhou city.

Key concepts: SWOT analysis, Tourism, Business, Sustainable development, Ecotourism, Environmental planning, Countermeasure, Marketing

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