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2009•Journal of Shaanxi University of Science & TechnologyRequires access

BASED ON SWOT ANALYSIS OF QUANZHOU TOURISM IMAGE ORIENTATION

Junliang Chen

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Abstract

Urban tourism image orientation is very important to urban tourism development.By applying SWOT analysis of tourism development on the current situation of Quanzhou tourism,and based on the the domestic tourist market,the tourism image orientation of Quanzhou will be :Mountain and Sea,Culture Quanzhou,Brand Quanzhou.I hope this paper can promote the tourism image of Quanzhou.

About this research paper

What this paper is about

Urban tourism image orientation is very important to urban tourism development.By applying SWOT analysis of tourism development on the current situation of Quanzhou tourism,and based on the the domestic tourist market,the tourism image orientation of Quanzhou will be :Mountain and Sea,Culture Quanzhou,Brand Quanzhou.I hope this paper can promote the tourism image of Quanzhou.

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Available abstract

Urban tourism image orientation is very important to urban tourism development.By applying SWOT analysis of tourism development on the current situation of Quanzhou tourism,and based on the the domestic tourist market,the tourism image orientation of Quanzhou will be :Mountain and Sea,Culture Quanzhou,Brand Quanzhou.I hope this paper can promote the tourism image of Quanzhou.

Key concepts: SWOT analysis, Tourism, Business, Orientation (vector space), Urban tourism, Tourism geography, Geography, Marketing

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