2011Journal of Shiyan Technical InstituteRequires access

Swot Analysis and Countermeasures of Industrial Tourism in Wuhan

Ming Liu

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Abstract

Industrial tourism,as a new way to travel,has become the highlight of tourism development.The development of industrial tourism is significant to the industrial enterprises and the urban development.The development of industrial tourism in Wuhan has broad prospects as Wuhan is rich in tourism resources for industrial tourism and has a preferable condition of it.Based on the comprehensive analysis of the features of industrial tourism,the development and the present of both domestic and foreign industrial tourism,this paper does SWOT analysis for the industrial tourism of the city and puts forward some measures to it.

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What this paper is about

Industrial tourism,as a new way to travel,has become the highlight of tourism development.The development of industrial tourism is significant to the industrial enterprises and the urban development.The development of industrial tourism in Wuhan has broad prospects as Wuhan is rich in tourism resources for industrial tourism and has a preferable condition of it.Based on the comprehensive analysis of the features of industrial tourism,the development and the present of both domestic and foreign industrial tourism,this paper does SWOT analysis for the industrial tourism of the city and puts forward some measures to it.

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Available abstract

Industrial tourism,as a new way to travel,has become the highlight of tourism development.The development of industrial tourism is significant to the industrial enterprises and the urban development.The development of industrial tourism in Wuhan has broad prospects as Wuhan is rich in tourism resources for industrial tourism and has a preferable condition of it.Based on the comprehensive analysis of the features of industrial tourism,the development and the present of both domestic and foreign industrial tourism,this paper does SWOT analysis for the industrial tourism of the city and puts forward some measures to it.

Key concepts: SWOT analysis, Tourism, Business, Marketing, Geography, Archaeology

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