Operating Predicament in Medicine Retail Trade and Its Countermeasures——An example, Medicine Retail Markets in Shenzhen

In recent years, the medicine retail trade in Shenzhen presents an unprecedented booming trend, ranking the first group in retail-chain management of our country. However, due to some factors such as the influence of national macro-policies, medicine retail trade in its development suffers from many management difficulties, including region segmentation, barriers of local protectionism, diseconomy of scale in chain-management, less development finance, etc. To solve these problems efficiently, we must enhance core competitive abilities of medicine corporations, establish modern management system of corporation organization, stress the output of intangible assets, attach importance to the extension of local-fixed drugstores, attract external resources, form business union, etc, and government should strengthen supervision over the trade.