Brief discussion on the problems and countermeasures in the development of China' s retail business

China has joined the World Trade Organization. Consequently, foreign businessmen are scrambling for Chinese retail market, which has made China' s retail business face an unprecedented challenge. Foreign retail business takes clear advantages in terms of management ideas, technological means, management scales, commodity prices and human resources. Therefore, in order to open up the wider developmental space, China' s retail business must take countermeasures summarized as below; spreading and improving chain management steadily, vigorously developing franchise management , re - orientating market, innovating on management features and developing electronic commerce.