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2003•Dalian Ligong Daxue xuebaoRequires access

Analysis of innovation tendency of currently international large-scale chain retail business

YU Ming-nan

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Abstract

following sentence is quoted from the magazine Fortune: The retail business is the sole traditional trade that can be compared with IT and bioengineering among the most profitable trades in the 21st century. retail trade in China has a large market because of a large population. For the attraction of the large markets, many international retail magnates have entered China and the chain retail trade of China is facing the enormous challenge. So it is very necessary to know the competitive measures of competitors, especially the recent developing innovation. article introduces many kinds of innovation measures of currently international large-scale chain retail business and their achievements. Then the authors discuss in this paper the possibility of the above measures and ways used in the chain retail trade of China.

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What this paper is about

following sentence is quoted from the magazine Fortune: The retail business is the sole traditional trade that can be compared with IT and bioengineering among the most profitable trades in the 21st century. retail trade in China has a large market because of a large population. For the attraction of the large markets, many international retail magnates have entered China and the chain retail trade of China is facing the enormous challenge. So it is very necessary to know the competitive measures of competitors, especially the recent developing innovation. article introduces many kinds of innovation measures of currently international large-scale chain retail business and their achievements. Then the authors discuss in this paper the possibility of the above measures and ways used in the chain retail trade of China.

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Available abstract

following sentence is quoted from the magazine Fortune: The retail business is the sole traditional trade that can be compared with IT and bioengineering among the most profitable trades in the 21st century. retail trade in China has a large market because of a large population. For the attraction of the large markets, many international retail magnates have entered China and the chain retail trade of China is facing the enormous challenge. So it is very necessary to know the competitive measures of competitors, especially the recent developing innovation. article introduces many kinds of innovation measures of currently international large-scale chain retail business and their achievements. Then the authors discuss in this paper the possibility of the above measures and ways used in the chain retail trade of China.

Key concepts: Competitor analysis, China, Business, Scale (ratio), Commerce, Retail market, Population, Marketing

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