Payment Willingness of Farmers to Agricultural Information and Its Influencing Factors in Hebei Province

To know needs and payment willingness of rural household about agricultural information,analysis was carried out by Logistic models based on questionnaire data of 600 rural households in Hebei province.The results showed that the payment willingness of rural household about agricultural information was firmly impacted by six elements including number of people per household,years engagered in agricultural production,the fixed assets value,the geographical type of village,the annual income proportion of agricultural income and the existence of society for agricultural technology.Advices including widening channels of obtaining and using agricultural informatio by farmers and implementing effective development paradigm of payment methods of information service adjusted to local conditions step by step were put forward.