Study on the Agricultural Information Satisfaction and Influercing Factors Based on Probit Model Analysis

This paper analysed the factors of agricultural information satisfaction and effect on households based on the survey data of 600 farmers in Hebei province by using Probit regression model.The results showed that six factors were obviously influence the farmers' satisfaction:whether the leased land,whether the business of farming,family of agricultural production value of fixed assets,the number of leased land,village geographical types and agricultural income accounted for the proportion of annual income.On this basis,the development of agriculture information service mode was proposed:promoting the agricultural information service system gradually perfect,promoting the agricultural modernization and scale and imp-roving farmers' information consciousness.