2007•Journal of Jiujiang Vocational and Technical CollegeRequires access

Rhetorical Devices in Advertising English

Lina Xu

Abstract

English in advertising is one of the application languages which differ from common English.The flexible application of various forms of rhetorical devices in advertising enhances the appeal of advertisement and renders it able to effectively attain its goals.The paper analyzes rhetorical devices in advertising and its features by some typical examples in advertising English.

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Key concepts: Rhetorical question, Advertising, Appeal, Rhetorical device, Native advertising, Rhetoric, Advertising research, Advertising campaign