2001•Unpublished venueRequires access

Rhetorical Features of Advertising English

Lei Ming-zhen

Abstract

Advertising English is kind of characteristic applied English, which is different from common English. The skillful application of the rhetorical devices in advertising English plays an important role in the achievement of the expected effect of advertisement. Through some typical examples, the passage generally analyses some rhetorical features of advertising English.

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Key concepts: Rhetorical question, Advertising, Rhetorical device, Linguistics, Rhetoric, Computer science, Business, Philosophy