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2003•Journal of Social Science of Jiamusi UniversityRequires access

The Rhetorical Features in Advertising English

Zhang Hongzuo

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Abstract

随着经济的发展,广告已成为人们生活中不可缺少的一个部分.广告英语是激烈的竞争以及设计者的匠心独具的产物,修辞在广告英语中起着重要作用.本文主要从比喻、双关、夸张、拟人、排比、重复、仿拟等七个方面论述了广告英语的修辞特色.

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What this paper is about

随着经济的发展,广告已成为人们生活中不可缺少的一个部分.广告英语是激烈的竞争以及设计者的匠心独具的产物,修辞在广告英语中起着重要作用.本文主要从比喻、双关、夸张、拟人、排比、重复、仿拟等七个方面论述了广告英语的修辞特色.

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Available abstract

随着经济的发展,广告已成为人们生活中不可缺少的一个部分.广告英语是激烈的竞争以及设计者的匠心独具的产物,修辞在广告英语中起着重要作用.本文主要从比喻、双关、夸张、拟人、排比、重复、仿拟等七个方面论述了广告英语的修辞特色.

Key concepts: Rhetorical question, Advertising, Linguistics, Psychology, Business, Philosophy

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